The Mortgage Pro’s Guide to Stronger Client Connections

If you’re a mortgage banker, you know that the closing table doesn’t mean your job is done. In fact, for both you and your client, that’s when the real work begins.

You’ve probably felt it yourself: The deal is closed, but the client’s stress is just beginning. They’re overwhelmed, juggling packing lists, utility transfers, new jobs, school enrollments— and they’re looking for answers. When that stress peaks, you’re often still the person they call. If the move hits a snag or they feel unsupported, it doesn’t just reflect on the mover, it reflects on you. And even if they don’t call, their final impression of the homebuying experience can shift based on what happens after closing.

By maintaining and growing your support beyond the transaction, and through offering trusted guidance during the moving process, you position yourself not just as the person who helped them obtain a mortgage, but the one who helped them transition into it. That level of service builds real, lasting relationships. And through leveraging a solution like the NationalExpress Move Affiliate Program, it also creates passive revenue and brand equity that compounds with every referral.

Here at NationalExpress Move, we’re in the business of helping mortgage banking professionals create long-lasting and impactful relationships with their clients that last well beyond the signing table… and increase the bottom line. We’ve seen exactly how and why nurturing these kinds of relationships is so important for long-term business objectives and goals. We’ve compiled some key moving trends, and how to capitalize on them with the right affiliate partnership.

Why Long-Distance Moves Are Harder on Your Clients

In 2021, nearly 7.9 million homebuyers moved across state lines, according to the U.S. Census Bureau. That trend is rising as remote work affordability gaps and lifestyle preferences continue to reshape where people live, and how far they’re willing to go to find the right fit.

Long distance moves aren’t just “bigger” moves. They often require more coordination across multiple days, states and vendors. There’s typically a closing date in one location and a delivery window in another, often with limited housing overlap. Clients may be shipping vehicles, enrolling kids in new schools or trying to align their move with a new job start date. It’s more than packing boxes: It’s relocating a life.

For mortgage bankers, this matters because the complexity of the move can impact how clients feel about the entire homebuying experience. A smooth transition reflects well on everyone involved. That’s where a resource like NationalExpress Move comes in: it’s a referral program built to give your clients access to white-glove, full-service movers, without requiring you to manage any of the process yourself. And in the case of NationalExpress Move, you’re getting the full backing of a reputable moving company like National Van Lines, too.

Client Expectations Are Changing Fast

Today’s homebuyer expects more than mortgage expertise. According to a Salesforce study, 88% of consumers say the experience a company provides is as important as its products or services. In mortgage lending, that experience doesn’t stop with the closing paperwork.

According to Deloitte’s 2025 Gen Z and Millennial Survey, these generations prioritize convenience, transparency and proactive communication in their interactions with service providers. They expect seamless experiences that anticipate their needs and provide clear guidance throughout complex processes.They’re used to having options at their fingertips, and they expect the professionals they work with to anticipate their needs without requiring them to ask twice.

That mindset doesn’t stop once the mortgage is approved. In fact, once the paperwork is done, many of these clients are looking for what’s next: How do I get from here to there? Who do I trust to move my belongings across the country? What should I be doing in the weeks leading up to moving day?

By offering tools, referrals and guidance for life after closing, you reinforce the kind of relationship that earns future business. Adding moving support to your process is certainly helpful. But, it’s also about keeping pace with what today’s buyers expect from every professional they trust.

Moving Support Builds Loyalty and Long-Term Value

For most clients, the end of the loan process doesn’t feel like an ending at all, but rather, the beginning of a stressful time. They’ve signed the papers, but now they’re juggling timelines, move logistics and a long list of to-dos that often feel overwhelming. This period is high-pressure, highly emotional and full of opportunities to either strengthen or strain your relationship with them.

When clients feel supported during this phase (even through something as simple as a referral to a reputable mover) it can change how they remember the entire homebuying experience. Internal feedback from National Van Lines suggests that clients who receive moving guidance during the loan process are significantly more likely to recommend their lender to others.

Offering this kind of support doesn’t require you to take on more work. But it does give you a way to stay present in a moment that’s both meaningful and memorable, and that presence often leads to long-term loyalty.

What the NationalExpress Move Affiliate Program Actually Is

If you’ve never worked with a moving partner before, the idea of a “referral program” might sound like just another vendor relationship. But the NationalExpress Move Affiliate program was built specifically to support professionals like you: People who want to help clients beyond closing day without complicating their own workflow.

Here’s how it works:

You submit a qualified lead for a client planning an out-of-state move.
That lead goes directly to our team at National Van Lines.
We reach out, schedule a consultation and manage all aspects of the moving process.
If your client books the move, you receive a commission.

There’s no contract, no system to log into daily and no need to chase updates. You focus on your business. We handle the move.

Mortgage bankers often refer to this as a “value-add” because it gives them a way to offer something extra—a trusted service their clients genuinely need—without taking on additional work. It’s a practical way to stay involved during a high-stress time while reinforcing your reputation as someone who thinks beyond the transaction.

What Onboarding Looks Like

Joining the program is simple. Affiliates receive one-on-one onboarding support, access to a personalized referral portal and optional co-branded materials (coming soon!) to share with clients. You won’t need to track jobs or payments manually: Just log in, refer and let our team handle the rest.

Why This Matters Now

Migration patterns have shifted sharply in the last three years. According to Redfin’s migration data from 2023, over 26% of U.S. homebuyers are now searching in a different metro area than where they live. Remote work, tax differences and cost-of-living pressures are pushing buyers into new markets, and long distance moves are becoming the norm rather than the exception.

As more of your clients cross state lines, a reliable moving referral becomes more than a nice touch. It becomes a necessity. Mortgage professionals who build value-add partnerships now will be better positioned to retain clients, win referrals and protect their reputations in a competitive field.

A Stronger Close Starts After Closing

The best mortgage bankers know that closing day isn’t the end of the relationship— it’s the moment your long-term value begins to take shape. Clients remember the people who made their transition smoother, who provided thoughtful answers and who stayed a step ahead even after the paperwork was done.

Currently, many homebuyers are navigating major relocations, often across state lines, with more complexity and uncertainty than ever before. They’re looking for trusted professionals to guide them through the full journey, not just the financing. That opens the door for you to offer something most lenders don’t: Support that extends into the move itself.

The NationalExpress Move Affiliate Program gives you a simple, reliable way to stay involved without taking on more work. It's a quiet way to show up when it matters most— and that can lead to deeper client trust, more referrals and a brand reputation that travels further than any loan ever could.

Curious how it all works? Explore the details of our affiliate program and see how one referral can lead to stronger relationships and a smarter closing.