Positioning Your Company as a Legitimate & Professional Mover

As National Moving Month begins, it’s a good time to revisit the importance of differentiating yourself as a legitimate, professional mover.

Here are our top tips for promoting your professionalism and growing your business as a trusted moving partner for years to come!

Interact with clients courteously and responsively across all channels. Your company’s prompt and professional responses create more trust and reinforce your professionalism.

Invest in branded attire and company ID cards for your employees so customers know who they’re working with. Let customers know that your team will be wearing uniforms and can provide ID upon request.

Ensure vehicles and equipment are kept clean and well-maintained. This helps your company’s image and helps minimize maintenance expenses.

Obtain and prominently display all relevant certifications and licenses, assuring potential clients of your legitimacy and adherence to industry standards. Use them on your website, emails, and any documentation provided to customers.

Invest in training programs that give staff the skills required to execute moves efficiently and professionally. Build on your investment by providing ongoing training and opportunities to earn certifications. Training resources can be obtained through state and national moving associations and private companies that work exclusively with the moving industry.

Encourage satisfied clients to share their experiences through reviews and testimonials, enhancing your reputation as a reliable and professional moving service.

Address unhappy customers and bad reviews as quickly as possible. This demonstrates that you handle complaints as rapidly and efficiently as compliments.

Strive for efficiency and punctuality at every stage of the moving process. Proactively communicate any delays or changes. It shows clients that you care about them and their move and are mindful of their time and commitments.

Develop a professional website and marketing materials that accurately reflect your brand and services, attracting potential clients with clear messaging and compelling visuals. Prominently display all relevant certifications and licenses, assuring potential customers of your legitimacy and adherence to industry standards.

Follow up with clients post-move to ensure their satisfaction and address any concerns promptly.

By paying attention to these items, and striving to improve them, you’ll demonstrate an ongoing commitment to providing a professional moving experience.