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Resources & Newsletters

The Power of Personas Part 4: Putting Them To Work To Build Your Business 
Go beyond guesswork or reacting to trends to create messaging, products and sales tactics that are more intentional, meet consumer needs and increase your bottom line.
The Power of Personas Part 3: Making Customer Data Easy To Share and Use
Personas — the powerhouse of the most successful businesses — turn your customer data into a shareable tool that synergizes your operation and helps everyone make better business decisions.
Magic Moving & Storage: Building Customer Relationships With Year-Round Marketing
Even as business slows during the winter, this eastern San Francisco Bay Area moving company stays connected with customers. Through consistent marketing and outreach, Magic Moving & Storage maintains strong relationships that continue building customer loyalty.
Don't Lose That Sale!
If a customer says your quote is too high, let NationalExpress Move help win the business for you! We’ll tell you how to handle objections with mover strategies. If that fails, contact us.
How Cyber Liability Insurance Protects Your Business
The limited resources of local or independent movers can make you vulnerable to cyber threats. Cyber liability insurance is critical. Here's what it provides.
The Power of Personas Part 2: Who Is Your Customer — Really?
Figuring out who your customer is seems simple on paper; you just make a list of what you know about them. But a list can only get you so far. How do you know you’re targeting the right customers? Or be sure you're creating products and messages that close the sale? 
The Power of Personas Part 1: How Fictionalized Characters Improve Business Outcomes
If we’re honest, most of us guess at what products and services our customers want or the words they need to hear us say. But those who are serious about growing their businesses while saving time and money will turn to a powerful tool called personas. 
Turning Evaluation Into Action: How To Prioritize, Plan and Get Buy-in (Part 3 of 3)
When you spend time reflecting on yourself and your business, you gain valuable insights to help you grow in the year ahead. But once you have those insights, what next? We’ll show you how to prioritize your goals, create an actionable plan and communicate any necessary changes.
The Business Evaluation: Gaining Insight For Organizational Growth (Part 2 of 3)
Too often, we move from one year to the next without giving the past year much thought. We get caught in routines or try new things without knowing why they succeed — or don’t. Before each new year approaches, there’s one practice that can give you clarity, insight and a stronger foundation for the next 365 days: Evaluation.
Make Your End-of-Year Thank-Yous Meaningful
Gratitude doesn’t have to be elaborate or expensive to be meaningful. What matters is that each gesture is personal, so the recipient feels seen and appreciated. To help you do that, here are 19 thoughtful ways to express thanks before the year closes or to keep in mind for the year ahead.
Mastering Self-Evaluation: Looking Back To Move Forward (Part 1 of 3)
In our three-part series on Evaluation, we’re helping you self-reflect, review the past year of business and put a plan in action for 2026. Part 1 and Part 2 of the series will take you through the reflection process. Part 3 will guide you in putting a plan in action and communicate change to those your new plan impacts.
Affiliate Spotlight: Moving Business Forward by Putting Others First
For Just-In Time Moving & Storage, putting others first is a mission that moves business forward and makes a positive impact on clients, Just-In Time crew and the community.